


Hasbro Inc cited “Star Wars” sales when it reported its biggest quarterly revenue rise in nearly five years for the December 2015 quarter. toy industry’s top-selling property for 20, with $1.5 billion in sales over the two years, research firm NPD said. BB-8 droids, lightsabers and other playthings made “Star Wars” the U.S. Star Wars products were a big contributor to the financial success of the series reboot. The marketing push called “Force Friday II” is a sequel to an event Disney used to build buzz for merchandise tied to the 2015 movie “The Force Awakens.” 1 midnight event ahead of the holiday debut of the next film in the saga, “The Last Jedi,” company executives told Reuters. LOS ANGELES, Feb 16 (Reuters) - Walt Disney Co and major retailers will release the galaxy’s newest “Star Wars” toys at a Sept.
